8:24:10
NBC’S WORLD OF ADVENTURE SPORTS® IS BACK WITH ANOTHER RECORD BREAKING EPISODE ON AUGUST 28TH!

6:10:10
NBC’S WORLD OF ADVENTURE SPORTS® EXPERIENCES HUMAN FLIGHT AND MUCH MORE IN AN ALL NEW JUNE 13TH EPISODE

5:6:10
NBC’S WORLD OF ADVENTURE SPORTS® JOURNEYS TO RED BULL CRASHED ICE IN QUEBEC CITY AND BEYOND FOR AN ALL NEW MAY 16TH EPISODE!

4:23:10
NBC’S WORLD OF ADVENTURE SPORTS® TREKS TO ABU DHABI, BRITISH COLUMBIA AND NORWAY MORE FOR AN EPIC MAY 2nd EPISODE!

NBC JEEP® WORLD OF ADVENTURE SPORTS AIRS IN HIGH-DEFINITION

JWOAS HD to Broadcast on High-Def Cable Network, Universal HD

PORTLAND, Maine, May 1, 2006 NBC's Jeep® World of Adventure Sports (JWOAS), an action and adventure sports series, will begin broadcasting its programming in high-definition this season. The new sports series, JWOAS HD will premiere on Universal HD, an NBC Universal Cable network, on Friday, May 19 at 9:00 p.m. ET.

Hosted by Pat Parnell of NBC Sports, JWOAS HD features an array of outstanding action and adventure sports events and athlete profiles. The unique sports segments featured on the show are an ideal fit for high-tech programming. Shot in native 1080i HD, the show will continue to feature behind-the-scenes moments in the world of action-adventure sports. New episodes will premiere every month through December on the Universal HD network. For more information, please visit www.WorldofAdventureSports.com.

Universal HD, an NBC Universal Cable network, launched in fourth quarter 2004 is currently available to cable and satellite systems reaching more than 54 million homes in 100% 1080i HD, 24/7. Universal HD offers the best of NBC Universal's library in HD. Programming includes unedited and uninterrupted films, "Backdraft," "Carlito’s Way," "Apollo 13" and "The Fast and the Furious;" award-winning series such as "Monk," "Law & Order: SVU" and "Battlestar Galactica;" performing arts and special events, "Music in High Places" and sports programming including the Tennis US Open and the 2004 Summer Olympics. For more information, please visit www.universalhd.com.

About Jeep® World of Adventure Sports
Jeep® World of Adventure Sports (JWOAS) is a sports television series created and produced by sports marketing firm, Aura360, NBC and the Jeep Brand. Featuring an array of adrenaline-inspired feats, athlete profiles and sports events from around the world, JWOAS gives an unparalleled behind-the-scenes look at the world of extreme adventure. The series provides unique product integration and communication opportunities. Sponsors include Columbia Sportswear, Garmin, and Energizer.